NYU ( New York University) Stern School of Business
Department of Technology, Operations and Statistics
2023~
Working Papers
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The Impact of Gen AI on Advertising Effectiveness
(L'Occitane)
Hyesoo Lee, Anindya Ghose, Vilma Todri, Panos Adamopoulos
Research Interests
Research Interests:
Emerging Technology, Online Social Networks
Methodology:
Econometrics, Bayesian Hierarchical Modeling,
Structural Modeling, Machine Learning, Lab Experiment
My interest lies in emerging technologies such as Generative AI, Service Robots, and VR.
I am interested in conducting essential factors and causal inferences in responses to new technology and services according to the context and customer expectations.
Awards, Scholarships and Patents
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Patent of Blending tea-bag maker, 2023
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Issued: August 2023, Patent #10-2573347
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Outstanding Paper Awards, Korea MIS Society, 2022
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Younghan Kim Global Leadership Scholarship, KAIST, 2022
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25 selected students on campus
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Highest Honor, Merit-based scholarship, KAIST, 2022
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Top 3% in the department
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Global Leadership Awards, President of KAIST, 2022
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Top 1% on campus
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Korean Intellectual Property Office Award, Life Invention Korea, 2021
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Encouragement Award, Applied Materials PR Idea Contest, 2021
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Patent of Mobile application: Inventory box, 2020
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Grand Prize, Mobile Application Hackathon, SOPT, 2020
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Jeollanam-do Governor Award, Academic Conference for the Development of Mokpo Food Tourism, 2020
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Excellence Award, 4th Panasonic PR Challenge, 2019
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Invention Award, Agricultural Food 6th Industry Blue Startup Idea Contest, 2018
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Grand Prize, 1st Hangul and Computer Messenger Contest, 2017
Experiences
2021
Invention : Tea-bag maker
Patent Issued in August 2023
2021
KAIST 49th Graduate Student Association
Head of Research and Culture
2020
Mobile application: Inventory box
PM (project manager) / Register on app-store & google play store
2020
IT club union SOPT
Member of IT business planning team / Study on mobile application planning
2020
Business Analytics Consulting Society
1st president of BACS academy / Study on Business Analytics and R
2019
Sheraton Grand Incheon project
Industry-University cooperation
Amenity Improvements & Planning room packages
2019
Exchange student program : EDHEC
EDHEC ( Nice, France) / Business management