top of page
데이터 분석

NYU ( New York University) Stern School of Business

Department of Technology, Operations and Statistics

Technology(Information Systems) PhD

2023~

​

​

Hello! 👋

I am a second-year PhD student in the Technology Group at Stern.

​

My research focuses on the social and economic impacts of emerging technologies. Specifically, I aim to identify key factors and investigate causal relationships in how individuals and organizations respond to new technologies and services, with attention to context and customer expectations.

​

Outside of academics, I enjoy photography and often capture moments with my canon camera. If you're interested in seeing my work, feel free to visit my Instagram photography account.

  • LinkedIn
  • Instagram

Research Interests

Research Interests: 

GenAI, Platform Business

​

Methodology: 
Econometrics, Structural Modeling,  

Machine Learning

​​​

​

Working Papers

  • The Impact of Gen AI on Advertising Effectiveness 

          Hyesoo Lee, Vilma Todri, Panos Adamopoulos, and Anindya Ghose

             Presented at ICIS 2024 Full Paper Track  🔗 ICIS Proceeding

             Presented at INFORMS 2024 Data Science Workshop​​

​

  • The Impact of Gen AI on Entertainment Industry

          Hyesoo Lee, Gordon Burtch,  and Anindya Ghose

​​

​

Awards, Scholarships and Patents

  • Patent of Blending tea-bag maker, 2023

    • Issued: August 2023, Patent #10-2573347​

  • Dean's Lists, High Honor, Merit-based scholarship, KAIST, 2023

    • Top 3% in the Business and Technology department​ in KAIST

  • ​Outstanding Paper Awards, Korea MIS Society, 2022

  • Younghan Kim Global Leadership Scholarship, KAIST, 2022​

    • 25 selected students across the entire campus​

  • Dean's Lists, Highest Honor, Merit-based scholarship, KAIST, 2022

    • Top 1% in the Business and Technology department​ in KAIST

  • Global Leadership Awards, President of KAIST, 2022​

    • Top 1% at KAIST campus​

  • Korean Intellectual Property Office Award, Life Invention Korea, 2021

  • Encouragement Award, Applied Materials PR Idea Contest, 2021

  • Patent of Mobile application: Inventory box, 2020

  • Grand Prize, Mobile Application Hackathon, SOPT,  2020

  • Jeollanam-do Governor Award, Academic Conference for the Development of Mokpo Food Tourism, 2020

  • Excellence Award, 4th Panasonic PR Challenge, 2019

  • Invention Award, Agricultural Food 6th Industry Blue Startup Idea Contest, 2018

  • Grand Prize, 1st Hangul and Computer Messenger Contest, 2017
     

bottom of page